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Shark Safe Cosmetics - Action Plan
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Action Plan:
Please Support Us
1. Don't be part of the problem! Read the labels before you purchase cosmetics, including face creams, lip sticks, lip balms and ointments (even Preparation H uses shark liver oil as its base!). Remember, if the product lists squalane as an ingredient and doesn't specify plant-based squalane or that it contains no animal products, then there's a very good chance that it's shark liver oil.
2. Contact the manufacturer of the product. Provide them with the facts on the environmental issues and on the advantages of using plant based squalane instead of the shark liver oil product.
And / Or
3. Contact the retailer (store or Internet / mail order company) that is marketing the product. Provide them with the facts and ask them to stop marketing the shark liver oil and substitute another skin care product that is better for their customers and better for the environment.
4. If the companies are not responsive, inform them that you are working on a campaign to educate consumers about these issues. Let them know that by not responding after you've made them aware of these issues, they have demonstrated their disregard for the environment.
5. Let them know that consumers today care about the environment and that there are many competitive products that ARE environmentally friendly. Let them know that major cosmetics manufacturers, such as Unilever, L'Oreal, Clarins and more all agreed to remove shark liver oil from their products when they were made aware of the issues.
6. Start a letter writing campaign to the company and make sure everyone who writes lets them know that they will not buy ANY of this company's products until they agree to stop using Shark Liver Oil in their products or marketing Shark Liver Oil products.
7. Spread the word and keep up the pressure! Use social marketing, Internet forums, blogs, Twitter, etc. Shark Safe Network will support your efforts and get cooperating organizations involved as much as possible.